23 year old actress Evan Rachel Wood is Gucci’s new Scent Campaign Girl. ‘I chose Evan Rachel Woos as she has very strong character” said Frida Giannini, Gucci creative director “She’s young, but rising and [an] influential figure.  I didn’t want to offer this project to someone overexposed or too well known.  Instead I wanted a fresh individual that would coincide with the image of the project.”  You can also check Rachel out on HBO’s True Blood series!