Everyone is always asking me questions about matte eyeshadow so I thought I would give you all a little 101 on matte eyeshadow. 

-Matte eyeshadow is color that is flat without anytime of light reflectors, shimmer, glitter, etc.

-Matte eyeshadow is great for those looking for highly pigmented color! 

-Matte eyeshadow is great when used as a base or as a highlighter for concentrated color.

-Matte eyeshadow is ideal for aged skin because unlike shimmer or glitter eyeshadows that settle into small wrinkles and highlight aged areas, matte color just smoothes over.


e.l.f. has a variety of matte colors available, especially in our Mineral Eyeshadows!  Try one today and see what you think!  Do you prefer matte eyeshadow or shimmer?

{Achelle is the Creative Director, Brand Ambassador and official Makeup Artist for e.l.f. cosmetics}